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PRIVACY POLICY


This website www.anibase.com is owned and operated by ANIMALCARE LTD ("we" / "us").


We are committed to protecting and respecting your privacy. This Privacy Policy sets out the basis on which any personal data that we collect from you or that you provide to us will be used by us.  

Please read the contents of this Privacy Policy carefully to understand how we will use the personal data that you provide to us. 

By visiting and interacting with this website you are accepting and consenting to the practices described in this Privacy Policy. 

For the purpose of the Data Protection Act 1998 ("Act"), the data controller is ANIMALCARE LIMITED of 10 Great North Way, York Business Park, Nether Poppleton, York, YO26 6RB. 

Information we may collect from you

We may collect and process the following information about you:

· Information you give us 

You may give us information about yourself by:

  •  filling in forms (e.g. the Anibase registration form completed when your pet is micro-chipped);
  •  submitting information to us via the website or through your use of the website;
  •  submitting information via our discussion boards or social media channels (e.g. Facebook; Twitter);
  •  purchasing goods or services via the website;
  •  participating in competitions, promotions or surveys run by us; or
  •  corresponding with us by phone, e-mail or otherwise (e.g. when updating your registered contact details, reporting a lost pet or during the process of repatriating a pet). 

The information you give us may include your:

  •  name
  •  address
  •  e-mail address
  •  telephone number
  •  financial and credit card information (these details are not stored once processed)

You may also provide us with information about other individuals (e.g. a contact telephone number for your partner). You confirm that any such information that you provide to us is done so with the consent of the relevant individual.

· Information we collect about you

With respect to each of your visits to our website, we may automatically collect the following information:

  •  technical information, including the internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  •  information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site (including date and time); products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs) and methods used to browse away from the page.

With respect to each time you contact our customer support centre we may automatically collect your telephone number.

· Information we receive from other sources 

We may receive information about you if you use any of the other websites we operate or the other services we provide. If this is the case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this site. We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers and search information providers) and may receive information about you from them.

· Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

What we may use your information for

We may use information held about you in the following ways:

· Information you give to us

We will use this information:

  •  to carry out our obligations to you in connection with the provision of the Anibase service;
  •  to carry out our obligations to you in connection with the provision of the Locate service (if you subscribe for this service);
  •  to provide you with information, products and services that you request from us;
  •  to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;
  •  to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you;
  •  to notify you about changes to our services;
  •  to ensure that content from our website is presented in the most effective manner for you and for your computer/other electronic device. 

· Information we collect about you

We will use this information:

  •  to administer our website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  •  to improve our website to ensure that content is presented in the most effective manner for you and for your computer/other electronic device;
  •  to allow you to participate in interactive features available on our website when you choose to do so;
  •  as part of our efforts to keep our website safe and secure;
  •  to measure or understand the effectiveness of advertising we serve to you and others and to deliver relevant advertising to you;
  •  to make suggestions and recommendations to you about goods or services that may interest you.

· Information we receive from other sources

We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for any of the purposes set out above (depending on the types of information we receive).

· Marketing Communications

We may contact you by electronic means (e.g. e-mail or SMS) or via the post or telephone to provide you with information about goods and/or services similar to those which were the subject of a previous sale or negotiation of a sale to you.

We may contact you by electronic means (e.g. e-mail or SMS) or via the post or telephone to provide you with information about goods and/or services that are not similar to those which were the subject of a previous sale or negotiation of a sale to you BUT we will not do this if you have notified us that you do not wish to receive such marketing communications, e.g. by opting-out of receiving marketing communications from us when submitting information to us.

We may permit other trusted third party providers of ours to contact you by electronic means (e.g. e-mail or SMS) or via the post or telephone to provide you with information about goods and/or services that are similar or are not similar to those which were the subject of a previous sale or negotiation of a sale to you BUT we will not do this if you have notified us that you do not wish to receive such marketing communications, e.g. by opting-out of receiving marketing communications from such third party providers when submitting information to us.

If we send marketing communications to you, you will be entitled to opt-out of receiving further marketing communications from us (or our trusted third party providers) and this option will be set out within any marketing communication we (or our third party provider) send to you. 

Disclosure of your information

We may share your personal information with other companies within the Animalcare group of companies.

We may share your information with selected third parties including:

· business partners, suppliers and sub-contractors for the purpose of performing any contractual obligations owed to you as our customer; or

· advertisers and advertising networks that require the information to select and serve relevant adverts to you; or

· analytics and search engine providers that assist us in the improvement and optimisation of our website.


We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our customers or visitors to our website. We may also use aggregate information to help advertisers reach the kind of audience they want to target (e.g. dog owners in a particular postcode). 

We may disclose your personal information to third parties:

· if we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;

· if we or our business assets are acquired by a third party, in which case personal data held by us about our customers may be one of the transferred assets;

· if we are under a duty to disclose or share your information in order to:

  • comply with any legal obligation (e.g. complying with any court order or law enforcement request);
  • enforce or apply our website terms of use or any other agreements between us;
  • to protect the rights, property, or safety of our business, our customers or others (e.g. exchanging information with other companies and organisations for the purposes of crime prevention).

Where we store your information

The information that we collect from you will be transferred, stored and processed within the United Kingdom by personnel engaged by us (e.g. by our employees and/or by our third party suppliers).

In addition, the information that we collect from you may be transferred, stored and/or processed at a destination outside the European Economic Area ("EEA") by personnel engaged by us (e.g. by our employees and/or by our third party suppliers). 

Usage by our personnel will comprise, amongst other things, the maintenance of the Anibase database, fulfilment of our contractual obligations to you, the processing of your payment details and the provision of support services.

By submitting your information to us you agree that we may transfer, store and/or process your information as described in this section. 

We will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this Privacy Policy.

All information you provide to us is stored on secure servers operated by us or our third party suppliers. Any payment transactions will be encrypted using SSL technology. 

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone as this may jeopardise the security of your information.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect the information that you provide to us from unauthorised access, we cannot guarantee the security of any information that you send to us. Any information that you provide to us is therefore provided at your own risk.

Other websites

Our website may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites please note that these websites have their own privacy policies and we do not accept any responsibility or liability for these policies or arising from your use of these other websites.  Please check the applicable privacy policies before you submit any personal data to these other websites.

Access to your information

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to payment by you of a fee of £10 to meet our costs in providing you with details of the information we hold about you. Requests under this section should be sent to the contact details set out in the "Further Help" section below.

Changes to our Privacy Policy

Any changes we may make to this Privacy Policy in the future will be posted on this page. Please check back frequently to review any updates or changes to our Privacy Policy. Continued use of this website after any change to this Privacy Policy will constitute your agreement to the contents of the revised Privacy Policy. If you do not agree with any changes made to this Privacy Policy please do not continue using this website or provide us with any further information.

Further help

If you have any questions, comments and/or requests regarding this Privacy Policy please feel free to submit these to us at:   dpaenquiries@anibase.com



This Privacy Policy is effective from 9th November 2015.